Work
A selection of leadership, platform, and production projects.
Each includes context, role, what changed, and outcomes.
Imagine Create Play
Owner and Creative Director
Built content systems for technical products where credibility matters and stakeholders need content that is clear, accurate, and commercially useful.
Role
Consulted on content strategy and production systems for technical B2B brands.
Skills
B2B content
Messaging
Templates
Review loops
Analytics basics
What changed
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Defined messaging pillars and proof points to keep content consistent.
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Created repeatable content templates for demos, explainers, and customer stories.
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Established a review loop that protected accuracy without slowing production.
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Implemented lightweight analytics tracking to learn what drove qualified attention.
Outcomes
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Improved clarity and conversion relevance of technical content.
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Reduced time-to-produce through reusable templates.
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Enabled iterative improvement through simple performance signals
Australis Music Group
Marketing Manager, 36 Brand Portfolio
Supported a broad brand portfolio that required consistent marketing operations and content execution across multiple audiences, campaigns, and stakeholders.
Role
Marketing Manager, leading planning and execution across a 36-brand portfolio.
Skills
Portfolio marketing
Campaign ops
Briefing
Measurement
Stakeholder management
What changed
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• Built campaign planning templates to standardise briefs and approvals.
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• Introduced a production calendar with clear owners and deadlines.
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• Improved asset versioning and distribution to reduce last-minute churn.
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• Created a measurement snapshot so campaigns had clear post-campaign learning.
Outcomes
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• Improved delivery reliability across a high-volume brand portfolio.
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• Reduced rework via stronger briefing and approvals.
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• Increased clarity of results through consistent reporting.
Nine
Social Media Lead for Audio
Led social strategy in a high-tempo newsroom environment, balancing breaking news, evergreen formats, and platform-native storytelling while protecting brand credibility.
Role
Social Media Lead, accountable for output, performance, and platform execution.
Skills
Social strategy
Newsroom workflow
Format development
Audience insights
Publishing ops
What changed
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Built a repeatable format library to increase output without lowering standards.
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Created a simple ‘why this will win’ checklist for commissioning.
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Tightened publishing workflows and handoffs to reduce delays.
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Used audience insights to refine hooks, pacing, and packaging.
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Aligned editorial and commercial stakeholders on risk, approvals, and timelines.
Outcomes
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Increased performance consistency through platform format and workflow with a multi-channel approach.
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Improved speed-to-publish on priority stories, whilst retaining higher quality.
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Built durable processes for platform-native output focused on driving listening.
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Launched award-winning podcasts with start up mentality to push Nine Audio as a digital and commercial success.
Southern Cross Austereo
Digital Audio + Video Operations Leadership
Managed a complex multi-platform environment where output volume was high, but systems were inconsistent across teams. The goal was to unify operating rhythm, raise quality, and make performance visible without slowing delivery. Owned digital video product direction across platforms where audience behaviour was shifting and monetisation required tighter integration between content, product, and commercial priorities.
Role
Led digital video and audio operations and product leadership across major media environments. Responsible for roadmap, execution, and measurable platform outcomes.
Skills
Video product
YouTube strategy
Packaging
Commercial integration
Roadmapping
What changed
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Established a weekly operating rhythm: priorities, publishing targets, and post-mortems.
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Standardised briefs, scripts, thumbnails, and metadata to reduce rework and variance.
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Implemented lightweight QA checkpoints that protected watchability without creating bottlenecks.
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Created reporting loops across YouTube, social, and owned channels with clear owners and actions.
Outcomes
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Sustained platform growth by focusing on watchability and packaging consistency.
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Improved cross-functional delivery between editorial, product, and sales.
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Contributed to scaling channel performance to 131K YouTube subscribers and 9.3M Facebook fans at peak.
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Supported $20M+ booked campaigns per year through reliable integrated production capability.