Paul Strasser | Sydney | Australia
Head of Video, Digital, and Audience Growth
I build high-output video teams and content systems that lift reach, retention, and revenue across social platforms and owned channels.
$20M+ booked campaigns per year
Across Integrated Content Production
Managed 9.3M Meta Channel Fans at Peak
and 131K YouTube Subscribers
Achieved 61% YoY digital channel growth
Voice / Smart Speaker listening to 2.4M hours
Led digital video + audio operations
Product Leadership & Platform Partnerships in major media
What I do
Video doesn't exist in a vacuum. It works when sales, editorial, product, and marketing are aligned on goals, timelines, and what success looks like.
CAPABILITY
Video Leadership at Scale
Team leadership, standards, workflows, and output velocity without sacrificing quality.
CAPABILITY
Audience + Platform Growth
YouTube, social, and owned platforms with reporting loops that actually change results.
CAPABILITY
Commercial Video That Doesn’t Feel Like Ads
Brand-integrated content that respects the audience and delivers outcomes.
Leadership & Culture
• I bridge creative, technical and commercial teams with clarity.
• I translate executive strategy into operational execution.
• I remain calm and decisive under deadline and live-broadcast pressure.
• I mentor editors and producers to elevate performance standards.
• I encourage experimentation while maintaining measurable accountability.
• I balance creative ambition with commercial responsibility.
Outcome: High-performing teams delivering sustainable digital growth.
Creative Leadership
• I produce premium video that reflects the credibility of established media brands while remaining platform-native.
• I direct on-air talent to feel authentic, confident and commercially aligned on camera.
• I develop short-form strategies engineered to hook within the first three seconds.
• I build long-form YouTube authority channels designed for sustainable growth.
• I create recognisable segment formats that strengthen audience loyalty.
• I maintain brand consistency across multiple shows and personalities.
• I balance production polish with output volume to meet modern platform demands.
• I coach presenters and producers to understand algorithm behaviour and audience psychology.
Outcome: Talent evolves into multi-platform personalities with measurable digital impact.
Strategic Skill Set
I combine broadcast experience, digital strategy and technical fluency in a way rarely found in a single leader.
Having worked across traditional media environments and modern digital ecosystems, I understand both the culture of broadcast and the velocity of algorithm-driven platforms.
My strength lies in building systems, not just content. Video strategy is approached as an audience acquisition and retention engine that supports brand authority and commercial performance.
With deep production knowledge, platform insight and strategic clarity, I lead transformation without destabilising legacy strengths.
Video and social are not treated as extensions of a media business.
They are positioned as integrated, revenue-generating pillars of modern media operations.
Creative Skill Set
• I lead creative brainstorming sessions that translate brand direction into platform-native ideas.
• I manage end-to-end production from concept development through delivery.
• I deliver product photography that supports commercial and digital campaigns.
• I provide full video production services, including directing, shooting, editing and post-production supervision.
• I oversee audio production services, from recording through mix and final delivery.
• I design multi-platform distribution strategies to maximise reach and engagement.
• I manage studio environments to ensure technical precision and creative efficiency.
• I execute full creative campaign management, aligning messaging, visuals and distribution with commercial objectives.
• I develop repeatable segment formats that audiences recognise and return to.
• I coach on-air talent to feel confident, authentic and commercially aligned on camera.
Outcome: Creative output is consistent, commercially aligned and platform-optimised.
Technical & Production Infrastructure
• I bring extensive experience across broadcast workflows, newsroom environments and digital publishing pipelines.
• I operate confidently in DaVinci Resolve, Adobe Premiere, Logic Pro and mobile-first production tools.
• I implement cloud-based collaboration systems for multi-location production teams.
• I optimise hybrid radio-video studio environments for live and on-demand distribution.
• I integrate IP-based production, remote workflows and streaming infrastructure.
• I establish structured asset management and metadata systems.
• I build rapid clipping workflows for social deployment within minutes, not days.
• I lead production troubleshooting without reliance on external vendors.
Production & Platform Enablement
• I enable end-to-end production systems, from studio setup through to distribution and reporting.
• I manage Customer Relationship Management platforms, ensuring audience data is structured, segmented and actionable.
• I administer Content Management Systems across web and publishing environments.
• I oversee EDM management and distribution workflows, aligning audience segmentation with campaign objectives.
• I manage META Business Suite environments, ensuring structured publishing and performance tracking.
• I lead campaign distribution management across owned, earned and paid channels.
• I manage Google Ads campaigns with performance optimisation tied to measurable outcomes.
• I manage Meta Ads campaigns aligned to audience growth and commercial objectives.
• I oversee Spotify Ads management to extend audio reach into digital ecosystems.
• I implement SEO strategy across all platforms to improve discoverability and long-term authority.
• I manage Smart Speaker voice administration, ensuring brand presence across Alexa, Google Assistant and emerging voice platforms.
Outcome: Strategy, production and distribution operate as one connected system, reducing friction and increasing measurable performance.
I believe in the power of creativity to build connections.
I use data-driven insights to solve complex challenges.
I’ve created exceptional campaigns and experiences for past clients that succeeded by all measures.
I've managed outstanding teams and built cultures that succeed.
I'm ready for the next challenge.
Let’s build something extraordinary together!
Paul’s strategic marketing skills all come from his tactical thinking, best practice processes and his ability to spot an opportunity from a mile away. Much more than “just another guy in marketing” - Paul’s the sort of person you put on the team to lift everyone up around him, to show you the angles you’ve been missing and to put together a clear plan of action that everyone buys into. Paul is all about consultation, collaboration and creativity around delivering to the business's objectives. I learnt so much from Paul in our time together, along with having a hell of a lot of fun working with him.
Previous Clients Include
